Article on scenario planning - added 11th August to MASS food for thought - environmental analysis
Sources of external information - added 4th August to MASS food for thought - environmental analysis
Article on scenario planning - added 11th August to MASS food for thought - environmental analysis
A scenario is not a forecast, but a narrative of a possible future outcome. Using scenarios can have a positive impact on performance as managers are better prepared to deal with changes in the environment, and challenge the status quo