The company in this case study is fictitious but is loosely based on ideas drawn from real companies that operate in the consumer services and general retailers market – known as homeware. The global company operates in six continents and includes retail and manufacturing facilities. The case allows for the application of strategic planning tools as well as management acounting techniques.
This case study includes questions in the following areas:
Activity 1 - Environmental analysis
Activity 2 - Portfolio analysis
Activity 3 – Customer profitability analysis
Activity 4 - Financial analysis
Activity 5 - SWOT activity
Activity 6 – Competitive strategies
Activity 7 - Activity-Based Costing
Activity 8 – Cost of quality
Activity 9 - Methods of growth, investment appraisal and stakeholders
Activity 10 – Investment appraisal and stakeholders
Activity 11 – Critical success factors and performance management
Activity 12 – Balanced Scorecard
Activity 13 – Benchmarking
Activity 14 – Divisional performance RoI and RI
Activity 15 - Transfer pricing
Activity 16 – Sustainability
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